Dad-Approved Guide to Moneymaxxing

Long before "moneymaxxing" became a trend, dads were already experts at it. They're the ones who compare prices before buying, keep money set aside "just in case," and find ways to make every peso go further. What once felt like classic dad behavior turns out to be surprisingly relevant today.

Here are a few dad-approved ways to moneymaxx with Maya, the country's #1 Digital Bank and leading all-in-one fintech platform.

Some Experiences Are Worth Saying Yes To

Dads have a way of reminding us that value and price aren't always the same thing. The things that matter most are often the moments you remember long after the occasion is over: a family meal, a weekend getaway, or even a trip you've been talking about for months. 

For families planning their next trip, the Maya Black Credit Card helps make every journey more rewarding. Cardholders can earn up to 10x Maya Miles at Maya Black Preferred merchants, while its Visa-powered acceptance makes it easy to use whether you're booking flights, paying for accommodations, or exploring a new destination abroad.

To make travel even more comfortable, cardholders also enjoy complimentary quarterly airport lounge access at select local and international airports, helping elevate the experience before the trip even begins.

And for some experiences that may cost a little more than usual, Maya’s Mini Payments feature makes it easier to manage posted Maya Credit Card transactions by converting them into 3, 6, 9, or 12-month installment plans at a fixed 1% monthly interest rate. Even better, Mini Payments created until September 30, 2026 come with zero processing fees.

Because sometimes the best gift isn't another thing, it's time spent together.

Don't Pay Full Price If You Don't Have To

If there's one thing many dads seem universally allergic to, it's paying more than necessary.

Whether it's comparing prices, finding a better deal, or taking advantage of a good promo, getting more value from spending has always been part of the playbook.

Today, people have a different name for it: moneymaxxing. The idea is simple: if you're already spending money, why not get something back from it?

Maya Black cardholders can redeem the Maya Miles they've accumulated for vouchers for shopping, dining, and more, helping stretch the value of purchases they've already made.

For those who prefer more immediate savings, the Landers Cashback Everywhere Credit Card offers 5% cashback at Landers, 2% cashback on dining, and 1% cashback on most purchases. And for anyone who refuses to pay full price at the pump, using the card at Landers-Caltex stations comes with a ₱7.00-per-liter discount on gasoline.

Give Something That Can Grow Over Time

If there's one gift many dads appreciate, it's knowing their family is prepared for the future. Instead of another mug, polo shirt, or last-minute purchase, consider giving something that can continue creating value over time. That could mean helping kickstart a travel fund, contributing to an emergency fund, or setting aside money for a future goal.

With Maya Savings, users can earn up to 15% interest p.a. while growing their money. For those saving toward multiple goals, Maya Personal Goals lets users create up to five personalized savings accounts, making it easier to organize funds for different priorities, whether that's a dream trip, an emergency fund, a new gadget, or a major milestone.

And for money that can stay untouched a little longer, Maya Time Deposit Plus offers another way to grow savings over a fixed period, with rates of up to 6% p.a. and the flexibility to top up funds anytime.

Have a Backup Plan for Unexpected Expenses

Dads also know that even the best plans don't always go according to plan. A car repair, a medical expense, or an unexpected bill can appear when you least expect it. That's why flexibility can be just as important as planning.

For short-term funding needs, Maya Easy Credit offers access to up to ₱50,000, repayable within 30 days. For bigger expenses that may require longer repayment terms, Maya Personal Loan offers up to ₱250,000 with flexible monthly payment options—all within the Maya app and without the usual paperwork or collateral.

The Real Dad-Approved Money Move

The funny thing about moneymaxxing is that many of its core ideas aren't actually new. The tools may look different today, but the goal remains surprisingly familiar: making your money work a little harder without losing sight of what matters most.

And that's probably something dads would approve of.

To know more, visit maya.ph or mayabank.ph, and follow @makeyourmoneymaya on Facebook, Instagram, YouTube, and TikTok to stay updated. Approval and offer are subject to credit evaluation. Maya Philippines, Inc. and Maya Bank, Inc. are regulated by the Bangko Sentral ng Pilipinas. www.bsp.gov.ph. For 24/7 assistance, visit the Help Center in the Maya app or call us from 8 AM to 7 PM daily at +632 8845-7788.

5 Easy Swaps for a Smarter Routine—Without Giving Up What You Love

Maintaining healthy routines can be challenging because they can feel like a chore. Most of us aren't looking for a total lifestyle overhaul; we just want better choices that actually taste good and fit into a busy schedule, like small and sustainable upgrades.  Here are five easy swaps to make your daily habits a little smarter: 

Rethink Your Morning Cup

Morning coffee is part of many people’s daily rituals, and cutting down on sugar and creamer doesn’t mean it has to lose its creamy, comforting taste. A simple switch worth exploring is unsweetened almond milk, which offers a smooth, roasted flavor that works well in both hot and iced coffee.

Level Up Your Post-Workout Fuel

After a workout, many people look for snack options that are filling without being overly heavy or sweet. Add a nutritious twist to your post-workout snack by using unsweetened almond milk as a base for smoothies or protein shakes. This can add a deliciously creamy texture while keeping things simple and balanced.

Manage the Late-Night Snack Attack

Late-night cravings can be one of the hardest habits to manage. Instead of reaching for sugary desserts or snacks, having something lighter and more satisfying on hand can help make healthier choices feel less restrictive.

Audit Your Pantry Staples

The food choices we make can contribute to our overall well-being over time. From your morning bowl of oats to your favorite smoothie recipe, swapping standard staples for plant-based, nutrient-dense alternatives makes "being healthy" feel like second nature rather than a restriction. 

Stop Overpaying for "Healthy"

There’s a lingering myth that eating healthy often comes with an expensive price tag. The smartest swap you can make is finding high-quality, premium ingredients or products that are priced for real life.

The Ultimate Routine Upgrade: Vitasoy Unsweetened Almond Milk

This is where Vitasoy Unsweetened Almond Milk fits naturally into the routine. Made with the creamy, roasted goodness of real almonds and 0% sugar, it’s designed for people who want a healthier lifestyle without giving up taste. It’s also high in Calcium and Vitamins D & E, cholesterol-free, keto-friendly, and available for only Php 138.50.

Explore these easy swaps to your daily routine and grab the new Vitasoy Unsweetened Almond Milk in leading supermarkets and groceries today.

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Universal Robina Corporation (URC) produces iconic brands such as Jack ‘n Jill Piattos, Cloud 9, Maxx candy, Cream-O, Payless, C2 Cool and Clean, and Great Taste coffee, which have been part of Filipinos’ lives for decades. Vitasoy Unsweetened Almond Milk offers a deliciously milky way to support a more balanced lifestyle—perfect for everyday enjoyment at home or on the go. Made with the roasted goodness of real almonds and 0% sugar, it delivers the satisfying taste without compromise. High in Calcium and Vitamins D & E, cholesterol-free, and keto-friendly, it’s a smart and nourishing choice for those looking for better-for-you refreshment. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).

Explore a delicious and nutritious switch to your daily snack routine by trying the new Vitasoy Unsweetened Almond Milk

Use Vitasoy Unsweetened Almond Milk to make your favorite drinks right at home.

Okada Manila Earns Dual Top 3 Honors at Travel + Leisure Luxury Awards Asia Pacific 2026

Okada Manila has earned dual Top 3  distinctions at the Travel + Leisure Luxury Awards Asia Pacific 2026, ranking among Asia  Pacific's Top 3 Best Integrated Resorts and the Philippines' Top 2 Best City Hotels. The  achievement reinforces Okada Manila's standing as one of Asia Pacific's premier  integrated resort destinations, offering exceptional hospitality, dining, wellness,  entertainment, retail, and gaming under one roof. 

Shirley Tam (R), Okada Manila’s Executive Vice President and Chief Marketing Officer for  Integrated Sales and Marketing, and Van Manansala (L), Manager for Brand and Product  Marketing, receive the Travel + Leisure Luxury Awards Asia Pacific 2026 recognition as Top 3  Best Integrated Resorts and the Philippines’ Top 2 Best City Hotels.

Selected from distinguished properties across Asia Pacific, the honors were based on  both editorial curation and traveler preference. Nominees were curated by Travel +  Leisure Southeast Asia editors and expert contributors, while winners were determined  through reader voting. The annual program has become a trusted benchmark for  identifying the region's finest travel experiences. 

Its recognition in the Region-wide Best Integrated Resort category highlights the resort's  ability to bring together award-winning dining, wellness, entertainment, retail, gaming, and  luxury accommodations within a single destination. Guests can stay, dine, unwind, shop,  and celebrate—all within one integrated resort. The resort's more than 40 dining  destinations, including the MICHELIN-selected Ginza Nagaoka, along with the Forbes  Five-Star The Retreat Spa, signature entertainment, luxury retail, and premium gaming  offerings continue to draw guests from the Philippines and around the world. 

In the Philippines Best City Hotel category, Okada Manila was recognized for seamlessly  combining luxury, accessibility, and attentive service in a vibrant urban setting. Located  approximately 15 minutes from Ninoy Aquino International Airport, the property offers  spacious accommodations, exceptional amenities, and convenient access to acclaimed  restaurants, its Forbes Five-Star spa, shopping destinations, and entertainment venues,  making it an ideal choice for business and leisure travelers, families, and those  celebrating life's special occasions. 

“This is a proud moment for Okada Manila and for Philippine hospitality,” said Sato  Nobuki, President and Chief Operating Officer of Okada Manila. “These honors reflect the 

trust of our guests, the dedication of our team members, and our commitment to creating  unforgettable experiences that stand among the finest in Asia Pacific.” 

These latest distinctions further reinforce Okada Manila's position as one of the region's  leading integrated resort destinations, distinguished by its unique blend of Japanese  excellence and Filipino warmth. Guests experience this signature blend through personalized arrivals, intuitive service, thoughtfully curated dining, and memorable  entertainment and celebration offerings. 

Built on its Forbes Five-Star standards, Okada Manila remains committed to elevating  luxury hospitality through exceptional attention to detail, genuine care, and meaningful  guest experiences. 

The Travel + Leisure Luxury Awards Asia Pacific recognizes the hotels, resorts,  restaurants, spas, airlines, and travel experiences shaping the future of luxury travel  across the region. The recognition adds to Okada Manila's growing list of international  achievements, including seven consecutive years of Forbes Travel Guide Five-Star  Awards. 

Discover Okada Manila’s award-winning experiences at www.okadamanila.com.

THE FILIPINO BEAUTY CONVERSATION IS QUIETLY CHANGING

For years, beauty online followed a familiar formula. Sharper jawlines. Sculpted cheeks. Glass skin. Faces designed to look flawless on camera and social media feeds, often at the expense of individuality.

As beauty trends accelerated online, cosmetic enhancements also became more amplified. Procedures once considered subtle slowly became more dramatic, while heavily curated images began shaping how many people viewed beauty, confidence, and self-image.

Having trained and mentored aesthetic practitioners across Southeast Asia and Europe, esthetic physician, trainer, master practitioner, and educator Dr. James Co has observed a growing shift toward personalized, natural-looking aesthetic outcomes. He believes Filipinos are beginning to embrace the same change.

“Patients today are becoming more aware and more informed,” Co said. “Many are no longer asking to copy celebrities or viral trends. Most simply want to look healthier, fresher, and more confident while still looking like themselves. The conversation is increasingly shifting toward facial harmony and individualized outcomes rather than transformation.”

The shift reflects growing fatigue around what the beauty industry often refers to as the “Instagram face,” where heavily enhanced features created increasingly similar looks across cultures and age groups.

According to the International Society of Aesthetic Plastic Surgery (ISAPS), demand for minimally invasive procedures continues to grow globally, reflecting a preference for subtle and natural-looking enhancements.

Across markets such as South Korea, Singapore, Dubai, and parts of the United States, aesthetic trends are increasingly leaning toward softer enhancements, anatomy-based treatments, and individualized facial assessment rather than dramatic transformation.

Co believes the Philippines is entering a similar phase.

“For a long time, beauty standards here were heavily influenced by social media trends,” he said. “But many Filipinos today are starting to ask different questions. They want treatments that fit their own facial structure, lifestyle, and long-term goals.”

Recent digital reports show Filipinos remain among the world's most active social media users, spending an average of approximately three hours and 32 minutes daily on social media platforms. The continued influence of digital culture has helped shape how people consume beauty content, compare appearances, and engage with evolving beauty standards.

“Filipinos have always valued looking presentable, but today the goal is increasingly about looking healthy, rested, and confident rather than looking dramatically different.”

From long work hours and Metro Manila traffic to constant screen exposure and online visibility, many Filipinos are also rethinking how they approach confidence, aging, and self-care.

According to Co, burnout, stress, digital fatigue, and lack of rest have started influencing how people view beauty and wellness. For many patients today, looking rested has quietly become more aspirational than looking perfect.

“People still want to look good, but many are no longer chasing perfection,” Co said. “They want to look healthy, energized, and confident in real life, not only on camera.”

The trend is becoming more visible among younger professionals, entrepreneurs, and socially active Filipinos exposed to global conversations around wellness, balance, and authenticity.

Co also noted that more patients are becoming cautious about overdone procedures after years of seeing exaggerated beauty trends dominate online platforms.

“The conversation is slowly shifting from transformation to refinement,” he said. “People are beginning to realize that subtle enhancement, facial harmony, and age refinement often create more sustainable and natural-looking results over time.”

Drawing from both his clinical practice and experience training fellow medical professionals across Southeast Asia and Europe, Co has observed that patients are becoming increasingly informed about aesthetics and more selective about the outcomes they want to achieve.

As both a practitioner and trainer for fellow practitioners, Co said patients today are also becoming more aware that aesthetic procedures require proper understanding of anatomy, facial movement, balance, and long-term treatment planning.

“The practitioner matters,” he said. “Technique, assessment, and understanding facial harmony all affect outcomes. Good aesthetic work should never immediately announce itself.”

One of the biggest misconceptions in aesthetics, according to Co, is the belief that more product automatically creates better results.

“In many cases, less creates better harmony,” he explained. “The best results are often the ones people cannot immediately identify. People simply notice that you look fresher or healthier.”

Co also reminded patients not to make aesthetic decisions purely based on trends, promotions, or low prices.

“Aesthetic procedures are still medical procedures,” he said. “Patients should never choose treatments based solely on price, promotions, or social media trends. Proper consultation, assessment, and medical expertise matter. Always seek professional guidance and make sure treatments are performed by qualified medical professionals.”

According to Co, consultation remains one of the most important parts of aesthetic care because every face, anatomy, and treatment plan should be approached differently.

For Co, personalization has become one of the defining shifts in modern aesthetics. Rather than recommending the same treatments for every patient, he believes aesthetic care should begin with understanding a person’s unique anatomy, lifestyle, concerns, and goals.

“No two faces are alike, and no two treatment plans should be identical,” he said. “The best results happen when treatments are designed around the individual, not the trend.”

For Co, who leads Cosma Institute, aesthetics should never focus on changing a person's identity.

“The goal is not to change who you are,” Co said. “The goal is to help people become the best version of themselves. Good aesthetic work should build confidence while preserving individuality. Through facial harmony and age refinement, patients should still look like themselves, only more refreshed, confident, and aligned with how they want to feel and live.”

As beauty conversations continue to evolve globally, Co believes the future of aesthetics in the Philippines will become less about chasing trends and more about embracing individuality, personalization, and confidence. For him, the best aesthetic outcomes are not about looking like someone else, but about helping people become the best version of themselves.

EastWest Rural Bank Boosts Back-to-School Readiness through DepEd Partnerships

As classes open nationwide this June, EastWest Rural Bank (EWRB)—EastWest Banking Corporation’s rural banking arm—is strengthening its support for both students and educators. The Bank is rolling out a multi-faceted program focused on learner protection, teacher wellness, and community engagement initiatives in partnership with the Department of Education (DepEd).  

“These initiatives reflect our shared commitment with DepEd as the new school year begins,” said EWRB President Sheila Marasigan-Bajado. “We believe that supporting education means caring for both learners and teachers—by strengthening protection systems, promoting health and financial well-being, and helping create safe, ready learning environments for every Filipino child.” 

Among these initiatives is the donation of 20 smartphones to DepEd Learner Support Center, aimed at strengthening communication and improving responsiveness of learner protection services nationwide, including mental health, child welfare, and anti-bullying response.  The turnover was held during the YAKAP at Kalinga Caravan across Luzon, Visayas, and Mindanao. 

 

 

To support teacher readiness, EWRB continues its free Annual Physical Test (APT) for Teachers, providing health consultations and mobile check-up services. The program, which has already reached over 4,000 educators since 2024, now also integrates GuroWAIS, delivering financial literacy sessions to help teachers strengthen money management and long-term financial well-being. 

 

Complementing these efforts, EWRB also contributed in-kind donations such as cleaning materials and supplies to selected schools, alongside employee volunteerism efforts in support of Brigada Eskwela. 

“This back-to-school season reminds us that education is a shared responsibility,” said Marasigan-Bajado. “We believe in building a future where every learner and educator feel protected, valued, and supported, and we are privileged to work alongside partners like DepEd in turning this vision into reality.” 

Autism Society of the Philippines Recognizes SM Book Nook’s Heart For Inclusion

 

Ms. Hanna Carinna Sy of SM Supermalls, together with the Book Nook team, receives the Autism Works Partner of the Year recognition from the Autism Society Philippines (ASP) during the Angels Walk for Autism event, honoring their commitment to building inclusive spaces and empowering individuals on the autism spectrum.

SM Book Nook, the community reading and learning space of SM Cares, has been recognized by the Autism Society Philippines (ASP) as Autism Works Partner of the Year. The award recognizes organizations that contribute to advancing inclusive hiring and opening pathways for talents on the autism spectrum to thrive in the workplace.

 

“We are deeply grateful to the Autism Society Philippines for this recognition,” said Shereen Sy, Pioneer of Book Nook for SM Supermalls. “We have always believed that the spaces we curate serve the higher purpose of welcoming its visitors, making them feel valued through the growth they encounter—whether reading through the learning materials on the shelves or finding their calling by helping curious minds find the book for them. This recognition speaks of the kind of community we hope to keep building—one that is warm, open, and inclusive.”

 

The accolade also highlights Book Nook’s vision that community spaces can do more than simply open their doors—they can become places where people feel seen, valued, and given opportunities to participate, learn, and connect.

 

Since its launch in 2020, Book Nook has continually grown as a welcoming hub for reading, creativity, and community engagement.

 

With hubs across the metro , Book Nook has also served as a welcoming space for autism-related activities and inclusive community engagement.  These help open more opportunities for individuals on the spectrum to connect, participate, and be part of shared learning experiences. On top of that are inclusive reading sessions, creative activities, and community-centered programs that encourage learning, self-expression, and meaningful participation.

The first batch of Book Nook Ambassadors, as part of the partnership with the

 Autism Society Philippines (ASP) Autism Works program, demonstrates

how inclusive community spaces can empower individuals through

opportunities for meaningful participation and engagement.

Photo courtesy of Ms. Mona Magno Veluz (Facebook).

 

Through its inclusive environment and evolving programs, it has continued to open growing opportunities for individuals on the autism spectrum to take part in meaningful experiences that foster confidence, self-expression, and belonging.

 

As SM Cares continues its partnership with ASP and the autism community, Book Nook remains committed to being more than a reading space—it is a place of possibility, where stories, learning, and belonging come together.

 

 

Book Nook at The Podium promotes inclusive learning

through accessible reading spaces and community programs,

supporting meaningful participation for individuals on the

 autism spectrum.

Kick off back-to-school memories with a fun shopping spree at Robinsons Department Store

 

The best childhood memories happen in school. For 10 months out of a year, students spend most of their time studying their favorite subjects, joining extracurricular activities, and making friends. No matter how old they get, they’ll always carry these priceless moments with them. Seeing kids and teens being excited when they choose new shoes, bags, and supplies is heartwarming—especially seeing them enjoy spending time with their family shopping before the daily school grind starts.

Robinsons Department Store is here to give shoppers the best Back-to-School deals on a wide array of brands. From June 15 to July 15, they can get a free lunch bag with every P5,000 single-receipt purchase. Shoppers can stack promo offers to get more savings and instant rewards, such as up to P400 cashback when paying with a Metrobank credit card, gift certificates up to P500 with BPI cards, and 0% installment up to 6 months with partner banks. Paying with GCash also has perks: get P100 off and a chance to win a new MacBook Neo. 

There are more products and deals to discover at Robinsons Department Store this back-to-school season. Check them out below.

Ready for the hallways
Uniforms are a staple in many local schools, and shiny leather shoes are the cherry on top. Robinsons-exclusive brands like Gallardo and Liberte offer stylish, durable leather shoes and rubber shoes for students of all ages. Of course, they shouldn’t leave home without spacious bags from brands like Sky Travel and Urban Muse for all their stuff.

If shoppers buy two shoes and bags from participating Robinsons Department Store brands, they can get 10% off. A good steal for students who want options for the school year.

Dressed-up for all school activities
From weekend meetings to school foundation days, shoppers can copy student-friendly clothes at Robinsons Department Store. Brands like Playground, Stella, and Workshop offer comfortable basics and accessories for kids and teens, as well as Filipiniana pieces for special events. This also encourages self-expression through their outfits.

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Make back-to-school shopping more memorable with your kids at Robinsons Department Store. Check out the e-catalog for brands available nationwide. 

Follow Robinsons Department Store on Facebook, Instagram, and TikTok for more updates.

DDB Group Philippines Rebrands as GGC Group Asia

 

Advertising agency powerhouse DDB Group Philippines has announced its rebranding as “GGC Group Asia,” marking its evolution into an independent creative force. 

The move follows the decision of Omnicom Group, the holding company of marketing communications network DDB Worldwide, to retire the DDB brand globally by the end of the first half of 2026, following its acquisition of Interpublic Group in November last year.

Established in 1992 through a groundbreaking partnership between New York-based DDB Worldwide and pioneering Filipino-owned agency Advertising Marketing and Associates (AMA), DDB Group Philippines had served as the local office of the DDB network in the country for more than three decades until the brand’s dissolution this year.

As GGC Group Asia, the company will continue to collaborate with Omnicom Group as needed, ensuring clients’ continued access to global marketing communications tools and resources.

Legacy and a Bold New Beginning

According to GGC Group Asia Chairman and CEO Gil G. Chua, whose initials inspired the company’s new name, the organization welcomed Omnicom’s global direction to retire the 75-year-old DDB brand while honoring the legacy built through decades of partnership.

“GGC Group Asia moves forward with deep gratitude for our long-standing partnership with Omnicom and DDB Worldwide — a relationship that elevated our standards, sharpened our thinking, and gave Filipino talent a global stage,” he said. "We are entering a defining chapter not by leaving something behind, but by fully coming into our own. We are embracing our future with full independence, full responsibility, and a renewed commitment to shared prosperity."

On a personal note, Chua said this new chapter also allows him to continue building a legacy in an industry to which he has dedicated much of his life.

“This rebrand is more than a change in name — it is a proud affirmation of the legacy, leadership, and vision that have guided our businesses through the years. It is incredibly rewarding and humbling to see my own initials become synonymous with the businesses that my family, our business partners, and I have passionately built, nurtured, and grown together over the years,” Chua said.

Further Rebranding and Integration of businesses

As part of this development, three of the group's integrated marketing communications (IMC) companies that also carry the DDB brand name, or that of its digital arm Tribal Worldwide, have also rebranded: DDB Philippines is now Velocity+, DDB MNL is now Alab MNL, and Tribal Worldwide Philippines is now The Tribe.

The group's other advertising-related companies shall continue to operate under their current names as follows: Optimax Communications (IMC), Agile Intelligence (data analytics), Ripple8 (PR), Touch XDA (media planning and buying), and Bent and Buzz (content and events management).

Alongside this transition, being integrated into GGC Group Asia are DDB Group's sister companies from the FCT Group, comprising business solutions firms, namely, FOSA, Caishen, Track Mnl, Xpress Move, Strawberry Jam, and PhilMovers. 

With this integration, the GGC Group Asia will comprise 14 companies across 18 office locations nationwide, with a combined workforce of over 7,500 employees.

This strengthens the group's ability to deliver a full spectrum of solutions—from advertising, public relations, and media planning and buying to logistics and other marketing and sales support services. It also reflects the group’s growing capability to serve markets beyond the Philippines and throughout Asia.

No Changes to Leadership and Operations

The group clarifies that the rebrand will not affect leadership, talent, client relationships, or ongoing operations. All contracts and service agreements will remain fully in place. 

“While our name evolves, our commitment to creativity, effectiveness, and strong client partnerships remains unwavering. Our clients and partners can expect seamless continuity of service and the same standard of creative and strategic excellence that has defined the organization from the very start," Chua said. 

GGC Group Asia shall also continue to be guided by a commitment to building businesses that create not only profit, but also lasting impact — ensuring that business growth is aligned with the greater good of clients, talent, and the communities it serves.

Carrying Forward a Tradition of Excellence

Prior to the rebrand, DDB Group Philippines had established a strong track record, with the group and its agencies earning local and international recognition for creativity, effectiveness, and advocacy-driven campaigns developed in partnership with clients and non-profit organizations. 

Among the group’s most notable achievements are the Philippines' first Grand Prix at the Cannes Lions and first Gold at the Advertising and Marketing Effectiveness (AME) Awards, both won in 2013; the Philippines’ only Gold award at Spikes Asia 2025; the “Best in Management of Business-Network Agency of the Year” award at the 4As Philippines AOY Awards in 2022; and multiple “Agency of the Year” recognitions at the IABC Philippine Quill Awards (2013, 2014, and 2019), and the PRSP Anvil Awards (2024).

DDB Group Philippines also received numerous accolades and certifications recognizing it as a "great place to work" or one of the “best companies to work for” from both local and international award-giving bodies, including the Campaign Agency of the Year Awards–Asia Pacific and Global, HR Asia, the International Stevies, Great Place To Work®, and the BusinessWorld Best Places to Work Awards.

This tradition of excellence and award-winning work will continue into its next chapter as GGC Group Asia.